| 会展业中顾客抱怨处理的关系契约方法 |
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| 引用本文： | 龚益鸣,崔伟.会展业中顾客抱怨处理的关系契约方法[J].物流科技,2005,28(8):63-66. |
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| 作者姓名： | 龚益鸣 崔伟 |
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| 作者单位： | 复旦大学,上海,200433 |
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| 摘 要： | 本文从会展业的特点出发，指出多数顾客对于会展中出现的一些服务问题责任归属不能确认．因而难以认准投诉对象，影响了满意度。通过主办方与会展中心之间的关系契约，相互委托处理这些抱怨投诉，可以很好解决上述问题。
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| 关 键 词： | 会展中心 主办方 关系契约 参展商 |
| 文章编号： | 1002-3100（2005）08-0063-04 |
| 收稿时间： | 2005-03-21 |
| 修稿时间： | 2005年3月21日 |
Relational Contracts to Deal with Complaints of Exhibitors in Exposition Industry |
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| GONG Yi-ming,CUI Wei.Relational Contracts to Deal with Complaints of Exhibitors in Exposition Industry[J].Logistics Management,2005,28(8):63-66. |
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| Authors: | GONG Yi-ming CUI Wei |
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| Abstract: | This paper analyzes the characteristics of the convention and exposition industry and finds that customers are often confused about the responsibilities of some service problems occurring in the process of convention and exposition.By setting up relational contracts between organizer and exposition center and analyzing them,this paper comes to the conclusion that designing relational contracts between convention-and -exposition service providers helps to deal with complaints about these service problems mentioned above. |
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| Keywords: | exposition center organizer relational contracts exhibitor |
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