| 当前中国茶产业的发展瓶颈与品牌战略规划 |
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| 引用本文： | 刘晓琴. 当前中国茶产业的发展瓶颈与品牌战略规划[J]. 商业研究, 2007, 0(3): 82-85 |
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| 作者姓名： | 刘晓琴 |
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| 作者单位： | 广东财经职业学院,商务管理教研室,广东,广州,510420 |
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| 摘 要： | 中国在加入世贸组织之后,茶产业面临的发展瓶颈在于知名品牌的缺失。分析中国茶产业的现状和品牌战略规划,必须按照市场调查、品牌定位、品牌设计、品牌宣传、品牌维护、品牌内涵扩展和品牌远景规划等步骤,对茶产业进行长远的品牌战略规划,才能更好地促进中国茶产业的健康发展。
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| 关 键 词： | 茶产业 品牌 战略规划 |
| 文章编号： | 1001-148X(2007)03-0082-03 |
| 收稿时间： | 2005-08-18 |
| 修稿时间： | 2005-08-18 |
The Brand Strategy Planning of China''''s Tea Production |
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| LIU Xiao-qin. The Brand Strategy Planning of China''''s Tea Production[J]. Commercial Research, 2007, 0(3): 82-85 |
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| Authors: | LIU Xiao-qin |
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| Affiliation: | Department of Business Management, Guangdong Finance and Economics College , Guangzhou 510420, China |
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| Abstract: | Having joined the WTO,China′s tea production is confronted with a bottleneck,ie.the lack of famous brands.By analyzing China′s tea production conditions and the significance of brand strategy planning,the paper holds such steps of development as market survey,brand orientation,brand design,brand safeguard,brand connotation extension and long-term planning.In this way can China′s tea industry be further promoted. |
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| Keywords: | China tea production brand strategic planning |
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