| 河南旅游形象提升问题研究 |
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| 引用本文： | 陈萍. 河南旅游形象提升问题研究[J]. 郑州经济管理干部学院学报, 2009, 0(2) |
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| 作者姓名： | 陈萍 |
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| 作者单位： | 河南工程学院经济贸易系; |
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| 摘 要： | 河南的旅游业起步较晚,而旅游形象建设与其他省市相比更显滞后,随着市场竞争的加剧,旅游形象越来越突显出它的作用。河南旅游形象必须从前瞻性景观控制与规划战略、交通体系的建立与精品线路的打造战略、对外形象塑造与宣传战略、人性化的服务战略、环境保护与利益平衡战略、制度保障和形象监控战略等方面下工夫。
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| 关 键 词： | 河南 旅游形象 景观规划 交通体系 |
Study on the Problem of Promoting Tourism Image of Henan Province |
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| CHEN Ping. Study on the Problem of Promoting Tourism Image of Henan Province[J]. JOurnal of Zhengzhou Economics & Management Institute, 2009, 0(2) |
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| Authors: | CHEN Ping |
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| Affiliation: | Dept.of Economy & Trade;Henan Institute of Engineering;Zhengzhou 451191;China |
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| Abstract: | How to position in the public mind,and design a regional unique bright tourism image which is strongly impelling and authentic? That is the key link which decides the tourism in Henan can develop rapidly or not.To promote the tourism image in Henan,the followings should be emphasized: sight control with a forward looking,building traffic system and manufacturing competitive products,putting across external image and publicity,people-oriented service strategy,environmental protection and benefits balancing s... |
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| Keywords: | Henan tourism image scenic spot planing traffic system |
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