中国经济型饭店市场选择的空间特征及其影响因素——基于全国性与区域性连锁的对比分析

市场潜力和区位优势是连锁饭店选址的重要依据,两类连锁饭店市场选择具有差异性。回归分析结果表明:以GDP、人均GDP、非农业人口、消费品零售、批发零售总额为代表的市场潜力成为中国经济型连锁饭店总体市场选择中最重要的因素。另外,全国性经济连锁饭店在北京、上海这样的一线城市重点布局,选择铁路交通便利的城市,区域性经济连锁饭店在发源地城市的分店要显著多于其他城市,并开始逐步朝周边城市扩张。

Spatial Features and Factors Affecting the Market Selection by Economical Hotels in China

Market potential and geographical advantages are the site selection of chain hotels but there is some difference for the market selection concerning the national and regional chain hotels.The regression analysis shows that the market potential that is expressed through GDP,GDP per capita,non-agricultural population,retailing of consumer products,the total volume of wholesaling and retailing has become the first element for market selection concerning the economical hotels in China.In addition,most of the na...