| 英语广告语的语言特征（英文） |
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| 引用本文： | 张鑫,张枫.英语广告语的语言特征（英文）[J].民营科技,2011(10):142-145. |
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| 作者姓名： | 张鑫 张枫 |
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| 作者单位： | 1. 国家林业局林产工业规划设计院,北京,100000
2. 北京林业大学,北京,100000 |
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| 摘 要： | 在世界经济全球化的环境下,广告正以其独特的魅力影响着社会生活的方方面面。近年来,人们纷纷尝试从不同角度探索广告英语,并取得了一定的成果,对广告英语的语言的也有了进一步的认识。在这一领域中,对广告英语的特点的研究与分析尤为出众。广告英语作为一种应用语言,因其所具有的特殊效用,已逐渐从普遍英语中独立出来而发展成非规模话的专用语言。本文基于对部分广告英语实例的研究,从词汇,句法和修辞等方面对广告英语语言的特点做出了细致而详实的阐述。
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| 关 键 词： | 广告 广告英语 词法特点 句法特点 修辞特点 |
Linguistic Features of English Advertising Language |
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| Authors: | Zhang Xin Zhang Feng |
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| Institution: | 1、Planning and Desingn Institute of Forest Products Industry State Foresty Administation,Beijing 100000 2、Beijing Forestry University,Beijing 100000) |
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| Abstract: | With globalization of world economy,advertising is exerting great influence on every aspect of social life with its charm.Advertising has become a popular subject of study,approached from a wide range of disciplines.Study of advertising English has been proceeding from a variety of perspectives,with the features of advertising English commonly as a focus.As a practical style,advertising English has gradually derived from the English language due to its particular social role.Based upon a host of data related to advertising,especially advertising English,this paper explores the main features of advertising English in terms of three aspects： lexicon level, syntax level and figures of rhetoric. |
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| Keywords: | advertising advertising English lexical feature syntactical feature rhetorical feature |
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