虚拟社群的力量：创业机会识别和创业资源获取

结合案例分析了虚拟社群和创业机会、创业资源的关系，对于基于虚拟社群的创业，虚拟社群有助于创业机会的识别，并能够带来用户、内容、品牌等资源；对于利用虚拟社群的创业，虚拟社群帮助创业者检验、修正创业机会，并能够带来资金、生产、销售、营销、法律、审计等各种资源，并分别对两种不同的创业模式提出了建议，最后指出了研究的不足和展望。

The Power of Virtual Community: Opportunity Recognition and Entrepreneurial Resource Acquisition

Analyzing the relationship among virtual communities, entrepreneurial opportunities, entrepreneurial resources, for entrepreneurial activity based virtual community, virtual community helps to identify business opportunities and can bring users, content, brands and other resources; Forentrepreneurial activity use virtual community, virtual community helps entrepreneurs test, revise business opportunities, and have the ability to bring a variety of resources ,such as,funding, production, sales, marketing, legal, auditing .Then making suggestions for two different business model, Finally, it points the problemsand prospect of the research.