| 《申报》保险广告及其史料价值初探 |
| |
| 引用本文： | 陆春晖.《申报》保险广告及其史料价值初探[J].安徽工业大学学报(社会科学版),2010,27(2):52-54. |
| |
| 作者姓名： | 陆春晖 |
| |
| 作者单位： | 安徽工业大学冶金与资源学院,安徽马鞍山,243002 |
| |
| 摘 要： | 1872~1911年长达40年的《申报》保险广告是《申报》广告的重要组成部分。它不仅反映了中国近代保险业发展的状况,而且还记录了晚清社会变化发展的诸多信息,为研究近代中国保险市场、晚清报刊广告、晚清社会变迁等提供了丰富的史料。
|
| 关 键 词： | 晚清 《申报》 保险广告 保险市场 |
A Preliminary Study on Shenbao's Insurance Advertisement and Its Historical Values |
| |
| Authors: | LU Chun-hui |
| |
| Abstract: | The insurance advertisements playing the show for forty years from 1872 to 1911 was a primary part of the advertisements in Shenbao.These insurance advertisements not only recorded the development of China's modern insurance industry,but also filmed substantial information in regard to the social change and development in late Qing dynasty.They represent vivid historical memories,which are helpful for researchers to study China's modern insurance market,journal and newspaper advertisements in late Qing dynasty,and social transformation of late Qing dynasty. |
| |
| Keywords: | late Qing dynasty Shenbao insurance advertisement insurance market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
