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通道费的规制困境:买方势力抑或市场规则
引用本文:岳中刚.通道费的规制困境:买方势力抑或市场规则[J].当代财经,2009(7).
作者姓名:岳中刚
作者单位:南京大学商学院;
摘    要:近年来,通道费是零售商与供应商矛盾冲突的焦点。2006年实施的《零售商供应商公平交易管理办法》并没能够达到规范和降低通道费的预期效果,通道费的"双边市场特性"对传统的规制政策提出了一些挑战。通过分析通道费规制的"水床效应",以解释政府的规制困境;基于双边市场理论,构建通道费问题的双边市场框架,得出通道费是零售商平衡双边用户需求、内部化网络外部性的一种市场规则的结论,并以此进一步探讨通道费的规制原则。

关 键 词:通道费  双边市场  买方势力  

Dilemma of Slotting Allowances Regulations:Buyer Power or Market Rule
YUE Zhong-gang.Dilemma of Slotting Allowances Regulations:Buyer Power or Market Rule[J].Contemporary Finance & Economics,2009(7).
Authors:YUE Zhong-gang
Institution:Nanjing University;Nanjing 210093;China
Abstract:In recent years,slotting all owances have become the focus of conflicts between retailers and suppliers.The Fair Trade Management Regulations for Retailers and Suppliers which came into force in 2006 cannot have the expected effect of normalizing and reducing slotting allowances;slotting allowances with the characteristics of two-sided market have raised some challenges to the traditional regulatory policy.This paper analyzes the waterbed effects of slotting allowances regulations,so as to explain why the g...
Keywords:slotting allowances  two-sided markets  buyer power  
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