第三方物流企业客户关系管理评价体系研究

客户关系管理是企业在信息经济时代提升竞争能力,实现并提高企业价值的必然要求。文章阐述了第三方物流企业客户关系管理评价的目的以及原则,并构建了第三方物流企业客户关系管理的评价指标体系,探讨了模糊综合评价法在第三方物流企业客户关系管理评价体系中的应用。

Customer Relationship Management Evaluation System Research of Third-party Logistics Enterprises

It is a necessary requirement that enterprises utilize customer relations management(CRM) to improve its competition ability and realize its business value in the era of information economy.This paper,first described the purpose and principles of evaluation of the third party logistics in the customer relationship management,then design evaluation system of the third party logistics' customer relationship management and uses fuzzy comprehensive evaluation to evaluate third party logistics' customer relation...