| 论以个性化服务为核心的现代定制营销 |
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| 引用本文： | 符莎莉. 论以个性化服务为核心的现代定制营销[J]. 商业研究, 2003, 0(17): 110-112 |
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| 作者姓名： | 符莎莉 |
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| 作者单位： | 广州大学,科技贸易技术学院,广东,广州,510610 |
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| 摘 要： | 现代定制营销是一种以个性化服务为核心的新型营销模式,它极大地满足了顾客的需求,提高了企业的市场竞争力。因此,必须对现代定制营销产生的动因和特点进行分析,从而提出实施定制营销的策略。
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| 关 键 词： | 定制营销 个性化服务 策略 |
| 文章编号： | 1001-148x(2003)17-0110-03 |
| 修稿时间： | 2002-09-26 |
On Modern Customizing Marketing of Individualizational Service |
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| Abstract: | Modern customizing marketing is a new marketing pattern, its core is individualizational service. It can largely satisfy the requirements of customers, improve the enterprise's marketing competition capability. This paper analyzes the reasons and the characteristics of modern customizing marketing, and puts forward the implementary strategies. |
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| Keywords: | customizing marketing individualizational service strategy |
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