| 区位品牌的形成与维护 |
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| 引用本文： | 吕涛,聂锐.区位品牌的形成与维护[J].当代经济管理,2005,27(3):111-113. |
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| 作者姓名： | 吕涛 聂锐 |
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| 作者单位： | 中国矿业大学,管理学院,江苏,徐州,221008 |
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| 摘 要： | 区位品牌是创造区域产业竞争优势的重要途径,对推动区域经济发展具有重要意义。文章给出了区位品牌的含义,分析了区位品牌形成的三种主要途径,探讨了区位品牌形象容易受损的原因,提出了区位品牌维护的对策。
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| 关 键 词： | 区位品牌 创建 维护 |
| 文章编号： | 1673-0461(2005)03-0111-03 |
How to Build and Maintain the Regional Brand |
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| Lu Tao,NIE Rui.How to Build and Maintain the Regional Brand[J].Contemporary Economic Management,2005,27(3):111-113. |
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| Authors: | Lu Tao NIE Rui |
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| Abstract: | The regional brand, an important way to create the regional competitive advantages, plays an important role in promoting the development of regional economy.The article first defines the regional brand,then analyzes three approaches to build the regional brand,finally discusses the reasons the regional brand is easily damaged,accordingly puts forward the countermeasures to maintain the image of regional brand. |
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| Keywords: | regional brand to build to maintain the image of regional brand |
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