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Ex-ante simulation of mobile TV market based on consumers' preference data |
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| Authors: | Jae Young Choi [Author Vitae]Author Vitae] Jongsu Lee [Author Vitae] |
| Institution: | Technology Management, Economics and Policy Program, College of Engineering, Seoul National University, 151-742, Shillim-Dong, Kwanak-Ku, Seoul, Republic of Korea |
| Abstract: | |
| Keywords: | Willingness to pay Digital multimedia broadcasting Mixed logit |
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