Factors and sustainable strategies fostering the adoption of broadband communications in an enlarged European Union

The paper presents the results of a study that attempts to identify the main components that influence the development of broadband communications and access services, along with the analysis of sustainable strategies for fostering its further development. The paper briefly provides the appropriate combination of the relevant factors, methods and technologies for faster adoption of broadband communication technologies, contributing to adoption and enabling more rapid social cohesion and the regional inclusion of the new member states. Three identified factors, based on the data from 2004, can be interpreted as a group of enablers and means, indicators of e-service usage and the information and communication technology sector environment. An appropriate combination of the proposed actions could be a valuable guide in planning and developing broadband adoption strategies in different European regions or countries.