The Successful Product Pioneer: Maintaining Commitment while Adapting to Change |
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| Authors: | Mark Simon B Elango Susan M Houghton & Sonia Savelli |
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| Institution: | Oakland University, Rochester, Michigan,;Georgia State University |
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| Abstract: | Introducing pioneering products is an important entrepreneurial activity and the lifeblood of small businesses, yet previous literature on pioneering and performance in small firms has been inconclusive. Based on data gathered from entrepreneurs in 51 small computer firms, the study found that commitment (entrepreneurial confidence) and adaptability (corporate entrepreneurship and environmental dynamism) were especially beneficial to pioneers. The other three variables (product championing, marketing emphasis, and technological newness) contributed to performance across all new product introductions but did not have modifying effects on pioneering introductions in particular. |
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