| 企业市场行为的伦理判断与伦理提升 |
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| 引用本文： | 侯亚丁. 企业市场行为的伦理判断与伦理提升[J]. 商业研究, 2010, 0(5) |
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| 作者姓名： | 侯亚丁 |
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| 作者单位： | 东南大学,哲学与科学系,南京,210008 |
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| 摘 要： | 企业市场行为是企业产品的市场实现过程,这一过程实现的不仅是企业产品的经济价值,同时也是产品伦理价值的附加和实现过程。企业伦理价值的市场附加过程包括从市场决策、伦理判断到市场评价、反馈调整的过程,这一过程影响于市场决策的伦理因素,通过市场行为的伦理判断和市场评价的提升等过程,最终完成企业伦理价值在市场行为中的产品附加过程。
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| 关 键 词： | 企业 市场行为 伦理判断 伦理提升 |
Ethical Judgment and Promotion of Corporate Market Behavior |
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| HOU Ya-ding. Ethical Judgment and Promotion of Corporate Market Behavior[J]. Commercial Research, 2010, 0(5) |
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| Authors: | HOU Ya-ding |
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| Abstract: | What has been raised in a corporate market behavior has not only economic values but also has ethical values.The added processes by which corporate puts its ethics on products include market decision,ethical judgment,ethics assess and feedback-adjustment.The process is influenced by ethical factors,and finishes adding ethical values by market behavior judgment and market assess promotion. |
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| Keywords: | corporate market behavior ethical judgment ethical promotion |
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