由消费者心理过程谈房地产销售策略

人类的心理现象可分为心理过程和个性心理 ,前者包括感觉、知觉、情感、意志等活动过程 ,具有人类普遍性 ;后者主要表现为能力、气质、性格等心理因素在个性方面所表现出的差异 ,具有人之个别性。根据人们的心理过程中呈现出的一般心理活动规律 ,房地产开发商就可在营销推广过程中制定出可实施的销售策略。

On Real Estate Marketing Strategies & Consumers' Psychology clb

Human psychology falls into mental work and individual mentality. The former includes senses, perception, emotion, end will, etc featuring on universality; the latter reflects the difference of individuals in terms of ability, temperament and character, etc. The paper puts forward possible real estate marketing strategies by examing the general psychological tendency of consumers.