Ecological approach to tourism marketing

This article describes the changing composition of the tourist population and the changing aims and lifestyles of the more important market sectors. People are becoming more determined to derive satisfaction from all areas of life, and travel must provide something extra to attract the potential tourist away from a fulfilling job and pleasurable home life. Tourism marketing will have to become more environment-orientated and socially responsible. An ecologically-minded tourism industry will safeguard its prospects for growth in the 1990s and 21st century.