| 消费者感知的行业污名维度:一个探索实证研究 |
| |
| 引用本文： | 樊建锋,杨文,田志龙. 消费者感知的行业污名维度:一个探索实证研究[J]. 当代经济管理, 2011, 33(5): 28-33. DOI: CNKI:13-1356/F.20110519.1139.007 |
| |
| 作者姓名： | 樊建锋 杨文 田志龙 |
| |
| 作者单位： | 华中科技大学管理学院;五邑大学经济管理学院; |
| |
| 基金项目： | 国家自然科学基金项目《消费者规范理性与企业善因行为及其关联性研究》(70672038); 五邑大学青年基金项目《中外企业社会责任信息披露研究:基于企业社会责任报告》(30122006) |
| |
| 摘 要： | 行业的污名维度是行业内的企业开展形象修复运动的重要前提。为了揭示国内消费者感知的行业污名维度,首先通过文献研究法和德尔菲法确定国内、外典型行业及消费者的污名印象;进而在大样本问卷调查的基础上,通过因子分析,探讨了消费者感知的行业污名的维度,以及消费者的行业涉入对行业污名维度感知的影响。结果显示:国内外消费者对行业污名的感知存在明显差异;国内消费者感知的行业污名维度包括:业务型行业污名和形象型行业污名。
|
| 关 键 词： | 污名 行业污名 污名维度 因子分析 |
The Dimensionality of Consumer Perception toward Industry Stigma: An Empirical Investigation |
| |
| Fan Jianfeng,Yang Wen,Tian Zhilong. The Dimensionality of Consumer Perception toward Industry Stigma: An Empirical Investigation[J]. Contemporary Economic Management, 2011, 33(5): 28-33. DOI: CNKI:13-1356/F.20110519.1139.007 |
| |
| Authors: | Fan Jianfeng Yang Wen Tian Zhilong |
| |
| Affiliation: | Fan Jianfeng,Yang Wen,Tian Zhilong(1.School of Management,Huazhong University of Sicence & Technology,Wuhan 430074,China,2.Wuyi University,Economics and Management School,Jiangmen 529020,China) |
| |
| Abstract: | The dimension of industry stigma is an important prerequisite for enterprises to mend their images.In order to investigate the dimension of industry stigma by China's consumers,this paper firstly identifies the perception about stigma by domestic and overseas typical industries through Delphi Technique and the literature research method.Secondly,the classification of consumer perception toward the typical stigma industries is investigated by the factor analysis,in the qualitative research stage and the effe... |
| |
| Keywords: | stigma industry stigma dimensionality of stigma factor analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
