浅析电力营销存在的问题与精细化策略

电力企业的形成和发展与广大的电力消费者共同形成了一个巨大的电力市场。因此,对电力营销模式的研究与建立应当有足够的重视,而营销手段的高低、优劣,现代营销理论的实际应用,将直接影响电力市场的拓展速度。本文对电力营销现状及存在的问题进行了剖析。下面就电力营销中产生的问题和精细化策略做一下分析。

Analysis on the Existing Problems in Power Marketing and Detailed Strategy

The formation and development of electric power enterprises and the majority of electricity consumers form a huge electricity market.Therefore,research and establishment of power marketing model should be attached enough importance,while the level of marketing,advantages and disadvantages and the practical application of modern marketing theory will directly affect the expansion rate of the electricity market.In this paper,the status and problems in power marketing are analyzed.Here the problems arising fro...