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供应链网络的价值增值博弈决策研究
引用本文:张昕瑞,王恒山. 供应链网络的价值增值博弈决策研究[J]. 商业经济与管理, 2009, 213(7)
作者姓名:张昕瑞  王恒山
作者单位:上海理工大学,管理学院,上海,200093
基金项目:上海市重点学科管理科学与工程项目 
摘    要:供应链的结构组成和成员间的竞合关系越来越复杂,已由链条式供应链扩展为以核心企业为中心的网络式供应链(单供应链网络),进而演化为由多个单供应链网络构成的复杂供应链网络.目前对供应链均衡模型的研究多限于针对单个供应链网络上下游企业间博弈,考虑到单供应链网络之间存在的以价值增值最大化为目标的竞合关系博弈,文章提出了复杂供应链网络的价值增值均衡模型,建立了在成本信息不对称情况下的贝叶斯纳什博弈模型,并以算例给出了相关的经济解释.

关 键 词:复杂供应链网络  价值增值  贝叶斯纳什均衡

Research on Value-added Equilibrium of the Complex Supply Chain Networks
ZHANG Xin-rui,WANG Heng-shan. Research on Value-added Equilibrium of the Complex Supply Chain Networks[J]. Business Economics and Administration, 2009, 213(7)
Authors:ZHANG Xin-rui  WANG Heng-shan
Abstract:With the intensive competition in the world, enterprises should apply both cooperation and competition strategies to managing their relationship with their supply chain members. Supply ehaius are evolving into more complicated network structures today. However, most recent studies still focus on the competition games between the upstream and downstream companies around the. core company in the single supply chain network (SSCN), and the cooperation-competition relationship between the SSCNs is somehow ignored. This paper firstly describes the strueture of the complex supply chain networks (CSCN) that are composed of different single supply chain networks. Then, by using game theory, it studies the value-added equilibrium between the SSCNs in the CSCN, and establishes the value- added equilibrium model of the CSCNs under imperfect cost information.
Keywords:complex supply chain network  game theory  value-added equilibrium
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