Integration of Financial Services

Abstract

Integration financial services is a term with many meanings. Definitions might include:

• ownership of different segments of financial services,

• the distribution of products of one segment by another, and

• a consumer-centric strategy driven to satisfy the needs of the customer regardless of organizational structures.

For the purposes of my paper, I will define it as the erasing of boundaries leading to consumers receiving value propositions that are not restricted by traditional industry segment barriers.