| 实施大规模定制营销的对策分析 |
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| 引用本文： | 李伟,俞娜.实施大规模定制营销的对策分析[J].改革与战略,2009,25(1):187-189. |
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| 作者姓名： | 李伟 俞娜 |
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| 作者单位： | 北京联合大学生化学院经管系,北京,100023 |
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| 摘 要： | 经济的快速发展和消费水平的不断提高，使得消费者不再满足过去千篇一律的产品和服务，体现先进营销理念的大规模定制营销已成为21世纪营销发展的新趋势。文章从大规模定制营销的内涵入手，介绍了大规模定制营销的优势，进一步分析了实施大规模定制营销的难点，并在此基础上提出了实现大规模定制营销的对策。
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| 关 键 词： | 大规模定制营销 优势 难点 对策 |
Analysis and Countermeasures of Implementing Mass Customization Marketing |
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| Li Wei,Yu Na.Analysis and Countermeasures of Implementing Mass Customization Marketing[J].Reformation & Strategy,2009,25(1):187-189. |
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| Authors: | Li Wei Yu Na |
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| Institution: | Bio-Chemical Engineering College;Beijing Union University;Beijing 100023 |
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| Abstract: | With the fast development of economy and improvement of consumption level, consumers are not satisfied with similar products and services.Mass customization marketing is becoming the new tendency in the 21st century.This paper introduces the concept of mass customization marketing;analyzes the strengths of mass customization marketing and difficulties of implementing mass customization marketing;finally, proposes the countermeasures of implementing mass customization marketing. |
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| Keywords: | mass customization marketing strength difficulties countermeasures |
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