| 基于顾客价值的饭店企业组织能力提升研究 |
| |
| 引用本文： | 徐文燕.基于顾客价值的饭店企业组织能力提升研究[J].南京财经大学学报,2009(1). |
| |
| 作者姓名： | 徐文燕 |
| |
| 作者单位： | 南京财经大学工商管理学院,江苏南京210003 |
| |
| 基金项目： | 2006年度江苏省“青蓝工程”项目资助 |
| |
| 摘 要： | 本文在综述国内外关于顾客价值的理论研究成果基础上，界定了饭店企业顾客价值的内涵，根据饭店企业顾客价值的构成模型，从属性、行为、成本三个方面阐述了饭店企业顾客价值的驱动因素。本文还分析了影响饭店企业组织能力的饭店组织要素，并探讨了饭店顾客价值与其组织能力的关系。针对饭店企业顾客价值创造中的障碍，饭店企业应当从员工管理、价值创新、流程设计、组织文化等方面注重组织能力的提升，从而发挥组织要素的价值创造作用。
|
| 关 键 词： | 饭店企业 顾客价值 组织能力 |
Research on the Improvement of Organization Capability of Hotel Industry in View of Customer Value |
| |
| XU Wenyan.Research on the Improvement of Organization Capability of Hotel Industry in View of Customer Value[J].Journal of Nanjing University of Finance and Economics,2009(1). |
| |
| Authors: | XU Wenyan |
| |
| Institution: | Tourism Management Department of Business Administration College;Nanjing University of Finance and Economics;Nanjing 210003;China |
| |
| Abstract: | This paper researches many achievements about the theory of customer value and discusses the concept of customer value of hotel.The text expounds the factors that can affect the customer value of hotel based on the model of customer value of hotel industry.This article analyzes the hotel organization elements that affect hotel enterprises organization capability and probes into the relation between customer value and organization capability of hotel.Proposals are put forward by the author.Hotel enterprises ... |
| |
| Keywords: | Hotel enterprises Customer value Organization capability |
| 本文献已被 CNKI 维普 等数据库收录！ |
