旅游企业率先创建“中国服务”模式的探索与思考

本文认为,＂中国服务＂应成为中国的一个新形象、新品牌,并与＂中国制造＂一起影响世界。旅游业是中国具有明显比较优势的产业,应成为实施＂中国服务＂战略的重点产业和先导领域。旅游业实施＂中国服务＂战略,应针对旅游消费特点,实施定制化;吸收国际模式精华,突出中国化;从面向国民开始,有序推进;通过示范形成模式,全面推广。首旅集团作为国有大型旅游企业,在培育＂中国服务＂品牌方面率先进行了一系列有价值的探索。

An exploration and reflection on the model of China's service creating by tourism enterprises in the first step

This paper believes that China Service should become a new image,new brand,and affect the world with China Made.Tourism is the industry with significant comparative advantage and should be the important industry and pilot areas of implementing the strategy of China Service.Tourism implementing China Service strategy should implement customizing,absorb the advantages of international models,highlight Chinese characters according to the characteristics of tourist spending;start with the people,promote orderly...