基于产品的电子商务营销模式探析

在未来商业模式中,企业营销方式将转向网络营销,电子商务环境下的营销模式将逐步替代传统的营销模式,电子商务将贯穿于企业运营。因此,企业在选择电子商务营销模式时,必须基于产品,不同种类的产品须采用不同的营销模式,只有这样才能在电子商务环境下使其信息流、资金流、物流和商流实现整合。

Electronic Commerce Marketing Modes Based on Products

In future business operation,marketing will turn to the means of network.E-commerce-drivan marketing mode will take the place of the traditional marketing and relate itself to every link of business operation.While deciding on the mode of e-commerce marketing,enterprises need consider their products well.A product-based commerce marketing mode can ensure of the effective integration of information flow,cash flow and commodity flow,etc.