从国外实践看零售国际化对东道国的影响及应对策略

本文从供应链效力、水平竞争、消费者文化意识、东道国公共政策及社会文化价值等几方面,建立起零售国际化对东道国影响的分析框架,并且结合许多发展中国家与新兴市场的实例,对东道国政府与本土零售商的应对策略进行了分析.研究表明,政府的策略重点在于通过有效的政策设计适度保护民族零售商业,本土零售商则应通过塑造独特的竞争优势、重新定义市场区域、改变所有权结构等方式,积极应对外资的挑战.

Impacts of Retail Internationalization and the Responses from Host Countries: Perspectives from Overseas Retail Practice

In this article, the author establishes an analytic framework about impacts of retail internationalization with respect to the following aspects: the effectiveness of supply chain, horizontal competition, consumer literacy, public policy and socio-cultural values of host country. Then countermeasures from local government and local retailers are analyzed. Local government should protect domestic retailing by designing effective policies, while local retailers should take part in competition with foreigners by shaping specific competitive advantage, redefining market area and changing ownership structure.