| 桂林银行市场定位比较优势与差异化发展策略探析 |
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| 引用本文： | 王能. 桂林银行市场定位比较优势与差异化发展策略探析[J]. 广西金融研究, 2013, 0(12): 23-26 |
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| 作者姓名： | 王能 |
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| 作者单位： | 桂林银行,广西桂林541002 |
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| 摘 要： | 本文通过对桂林银行的市场定位、比较优势及差异化发展策略进行深入调研剖析,努力探索其在新形势下,如何实现经营模式转型和增长方式的转变,力争总结出城商行发展的普适性规律,并为行业发展提供相应的思路参考.
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| 关 键 词： | 市场定位 比较优势 发展策略 |
The Market Orientation,Comparative Advantage and Differentiation Developing Strategy of the Guilin Bank |
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| Wang Neng. The Market Orientation,Comparative Advantage and Differentiation Developing Strategy of the Guilin Bank[J]. JOurnal of Guangxi Financial Research, 2013, 0(12): 23-26 |
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| Authors: | Wang Neng |
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| Affiliation: | Wang Neng(Guilin Bank, Guilin Guangxi 541002) |
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| Abstract: | The article analyzes the market orientation, comparative advantage and differentiation developing strategy of the Guilin bank, explores the transformation of business model and growth mode under the new situation, striving to summarize the universal rules of the development of city bank and provide a reference for the development of the industry. |
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| Keywords: | Market Orientation Comparative Advantage Developing Strategy |
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