网络文化产业与网络消费研究

正在兴起的网络文化产业和网络消费具有产消活动无时空限制、个性化和共享性突出、生产的边际收益递增、市场化程度极高、产消群体规模庞大等显著特征.发展网络文化产业、促进网络消费,应以内容产业为核心,建立强大的网络文化生产平台,开发网络文化生产与管理技术,培养网络文化生产与管理人才,加大对网络文化产业的投入,建立健全网络文化市场管理体制,构建网络文化生产和传播的评价考核体系,积极引导网络文化消费.

Research on the Network Cultural Industry and Network Consumption

The emerging network cultural industry and network consumption have the following remarkable features:no limitation of time and space in production and consumption activities,striking combination of indi-vidualism and sharing,increasing of producer marginal income,large scale of production and consumption groups.To develop network cultural industry and promote network consumption,we should build up a strong network cultural production platform which should focus on the content industry;develop the network cultural production and management technologies;train the network cultural production and management capable per-sons;increase the investment on the network cultural industry;establish and optimize a sound management sys-tem of network cultural market;construct an evaluation system for network cultural production and diffusion;and actively guide the network cultural consumption.