Entrepreneurship as a vocational choice in contested entrepreneurship communities: The role of entrepreneurs' justification strategies |
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| Affiliation: | 1. University of Tennessee, Knoxville, Haslam College of Business, 916 Volunteer Boulevard, Knoxville, TN 37996, United States of America;2. Miami University, Farmer School of Business, 2074 Farmer School of Business, Oxford, OH 45056, United States of America;3. The University of Queensland, Room 513, Joyce Ackroyd Building, St. Lucia Campus, Australia;1. University of Oklahoma, 455 W. Lindsey DAHT 205, Norman, OK 73019, United States of America;2. Sykes College of Business, University of Tampa, 401 Kennedy Blvd, Tampa, FL 33606, United States of America;3. Martha and Spencer Love School of Business, Elon University;4. Tom Love Division of Entrepreneurship & Economic Development, OU Price College of Business, University of Oklahoma, 1003 Asp Ave., Norman, OK 73019, United States of America;1. ETH Zurich, Department of Management, Technology, and Economics, Weinbergstrasse 56/58, 8092 Zurich, Switzerland;2. University of Oldenburg, Department of Business Administration, Economics, and Law, Ammerlaender Heerstr. 114-118, 26129 Oldenburg, Germany;1. Technical University of Munich, TUM School of Management, Arcisstr. 21, 80333 München, Germany;2. Université Libre de Bruxelles, Solvay Brussels School Economics and Management, Avenue FD Roosevelt 50, 1050 Brussels, Belgium;3. University of Oklahoma, Price College of Business, 307 W. Brooks St., Norman, OK 73069, United States;4. Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, United States |
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| Abstract: | Research on the vocational decision to become an entrepreneur highlights how culture justifies such decisions when entrepreneurs align with the dominant cultural norms. Less is known about such justification when entrepreneurship is seen as less culturally appropriate. This qualitative study explores how entrepreneurs in Santiago, Chile and Nairobi, Kenya use strategies that comply, combine, and defy frames to justify vocational choices. Our framework sheds new light on how entrepreneurs act as purposeful cultural agents and use justification strategies to navigate constraining societal frames. |
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