| 网络市场企业诚信决策的博弈分析 |
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| 引用本文： | 包金龙. 网络市场企业诚信决策的博弈分析[J]. 商业研究, 2008, 0(2): 82-84 |
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| 作者姓名： | 包金龙 |
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| 作者单位： | 苏州职业大学,管理系,江苏,苏州,215104 |
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| 摘 要： | 目前,诚信问题已成为阻碍我国网络市场培育和发展的主要绊脚石之一,为此,运用博弈论的基本原理,从网络市场企业诚信决策的内在动因和条件入手进行分析讨论,并根据分析结果提出了一些解决问题的思路。
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| 关 键 词： | 网络市场 诚信 博弈论 |
| 文章编号： | 1001-148X（2008）02-0082-03 |
| 收稿时间： | 2007-04-08 |
| 修稿时间： | 2007-04-08 |
A Game Analysis on Enterprise's Honest- trust Decision in Web Market |
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| BAO Jin-long. A Game Analysis on Enterprise's Honest- trust Decision in Web Market[J]. Commercial Research, 2008, 0(2): 82-84 |
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| Authors: | BAO Jin-long |
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| Abstract: | At present,the honest-trust problem has been becoming one of the main barriers in the way of cultivating and developing web market in China.The paper analyses the problem from the perspective of the inner incentives and conditions of enterprises′ Honest-trust Decision in light of the game theory.It proposes some ways for resolving the problem according to the analytical conclusion. |
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| Keywords: | web market honest-trust game theory |
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