| 我国中小会计师事务所竞争力分析及战略选择 |
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| 引用本文： | 许楠.我国中小会计师事务所竞争力分析及战略选择[J].当代经济管理,2005,27(5):151-153. |
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| 作者姓名： | 许楠 |
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| 作者单位： | 燕山大学,经济管理学院,河北,秦皇岛,066004 |
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| 摘 要： | 我国会计师事务所中,中小会计师事务所占绝大多数。本文对中小会计师事务所的五种竞争力进行分析,并在SWOT分析的基础上提出我国中小会计师事务所的发展战略。
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| 关 键 词： | 中小会计师事务所 发展战略 竞争力 SWOT分析 |
| 文章编号： | 1673-0461（2005）05-0151-03 |
Small and Medium Accounting Firms in China: Competitiveness and Strategic Choices |
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| XU Nan.Small and Medium Accounting Firms in China: Competitiveness and Strategic Choices[J].Contemporary Economic Management,2005,27(5):151-153. |
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| Authors: | XU Nan |
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| Institution: | School of Economics and Management, Yanshan University, Qinhuangdao 066004, China |
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| Abstract: | Small and medium accounting firms count for a major part in all the accounting firms in China.Five kinds of competitiveness are analyzed related to those firms.Moreover,the developmental strategy is proposed for those firms based on SWOT analysis. |
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| Keywords: | small and medium accounting firms developmental strategy competitiveness SWOT analysis |
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