互联网平台下商业模式创新的路径、经验和启示

互联网经济快速发展,基于互联网平台的企业创新行为具有鲜明的特色。纵向研究了三家企业的创新过程,发现互联网环境下,企业商业模式创新有三个特点:以客户为中心的战略准则,价值创造由企业转向客户;企业打破边界,加强合作伙伴之间的协同和柔性,大幅提高创新效率;企业提高管理不确定的能力,领导者、企业文化、管理模式帮助企业应对不确定性。同时,提出当前创新模式存在核心技术缺乏、生产端缺乏创新的潜在风险,并提出创新发展的建议:加强生产端互联网的建设,提高创新质量;深化完善商业生态系统建设,提高商业系统整体的创新能力。

The Path,Experience and Inspiration of Business Model Innovation under Internet Platform

The booming Internet economy propels the innovation on the Internet platform. This paper focuses on the innovation process of three companies by timeline. The case study shows three distinctive features: the customer-centered strategic shifts the value creation process to customer; more flexible cooperation between partners and significantly increase innovation efficiency; great ability to adapt to uncertain situations. Meanwhile, the study also proposes that there is a potential lack of core technologies in the innovations model and lack of innovation in the production end. Based on the studies, the paper puts forward proposals for innovation and development as follows: to strengthen the innovation at the production-end as to improve the quality of innovation; to improve the business ecosystem to get the innovation capabilities.