文化产业集聚视角下公共文化服务示范区的旅游经济效应

随着我国迈入“文化强国”和文旅深度融合的新发展阶段，公共文化服务逐渐成为提升地区文化软实力、带动地区旅游经济发展的重要抓手。基于多期双重差分模型的反事实分析框架，采用2008-2019年中国281个地级市的面板数据，识别了公共文化服务示范区创建的旅游经济效应。实证分析表明，公共文化服务示范区创建显著带动了地区旅游经济发展，且这一促进效应主要作用于国内游客，对国外游客影响不显著；机制分析表明，文化产业集聚是公共文化服务示范区释放旅游经济效应的重要途径；进一步研究发现，公共文化示范区创建的旅游经济促进效应存在地区异质性，具体表现在对文旅资源禀赋低、数字经济发展水平好的城市作用更为显著。研究结论进一步拓展了文化与经济的研究范畴，为政界和学界通过提升公共文化服务助推文旅融合发展，进而实现全民精神共同富裕提供了有益思路和启示。

Tourism Economic Effects of Public Cultural Service Demonstration Zones under the Perspective of Cultural Industry Agglomeration

As China enters a new development phase towards becoming a “cultural powerhouse” and achieving deeper integration of culture and tourism, public cultural services are gradually emerging as a critical lever for enhancing regional cultural influence and driving local tourism economic development. Employing a counterfactual analysis framework based on a multi-period difference-in-differences model, panel data spanning from 2008 to 2019 for 281 prefecture-level cities in China were utilized to identify the tourism economic effects of creating public cultural service demonstration zones. Empirical analyses show that the creation of public cultural demonstration zones significantly boosted the development of the regional tourism economy, and this promotion effect is mainly on domestic tourists, the impact on foreign tourists is not significant. Mechanism analysis reveals that the concentration of cultural industries is a vital pathway through which public cultural service demonstration zones unlock the tourism economic effects. Furthermore, the research finds that the promotional effects of creating public cultural demonstration zones on tourism economies exhibit regional heterogeneity, with a more pronounced impact in cities with lower cultural and tourism resource endowments but a higher level of digital economic development.The study’s findings further expand the scope of research at the intersection of culture and the economy. They offer valuable insights for policymakers and scholars, providing a beneficial framework for enhancing public cultural services to promote the development of culture-tourism integration, ultimately contributing to the goal of shared prosperity in the nation’s spiritual well-being.