全域兴趣电商助力传统制造业企业转型升级的案例研究：诗慕·爱洛琳

以诗慕作为研究对象，采用探索性单案例研究方法，探讨全域兴趣电商助力传统制造业企业转型升级问题。研究发现，在新冠肺炎疫情冲击、消费形式与行业品类发生改变的时代背景下，诗慕与全域兴趣电商合作，增强了品牌效能、拓宽了销售渠道、提升了经营绩效。在诗慕转型升级过程中，全域兴趣电商立足自身的平台、技术和生态优势，有效助力其增强营销能力、强化品牌能力、提高组织能力、提升精益管理能力，建立了较强的竞争优势。

Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce：ShiMu·AiLuolin

Based on the object of ShiMu, the method of case study was applied, and the impacts of all-encompassing interest-based E-commerce on upgrading of traditional manufacturing enterprises was discussed. Results show that ShiMu conducts cooperation with all-encompassing interest-based E-commerce under the impacts of epidemic of COVID-19 and in the context of the changes of consumption patterns and product categories, which lead to great developments of brand efficiency, sales channel and business performance. During the upgrading of ShiMu, all-encompassing interest-based E-commerce helps enhance the ability of market, promotion, organization and lean management by taking the advantage of platform, technology and ecosystem.