政府补贴下考虑零售商竞争的供应链决策研究

为研究政府补贴制造商生产成本下零售商竞争对供应链决策的影响，考虑政府补贴率和零售商竞争强度两个因素，建立3种供应链决策模型，分析政府补贴系数和零售商竞争强度对供应链决策的影响。结果表明，零售商竞争会使零售价格提高，而不影响制造商的批发价，竞争越激烈，供应链各成员的定价和利润越低。在3种供应链决策模型下，竞争强度和政府补贴对制造商利润的影响程度最高。

Research on Supply Chain Decision Considering Retailer Competition under Government Subsidies

In order to study the impact of retailer competition on supply chain decision-making under government subsidy of manufacturer production costs, three supply chain decision-making models considering government subsidy rate and retailer competition intensi were established. The effects of government subsidy coefficient and retailer competition intensity on supply chain decision-making were analyzed. The results indicate that retailer competition can increase retail prices without affecting manufacturers'' wholesale prices. The more intense the competition, the lower the pricing and profits of each member of the supply chain. Among the three competition modes among retailers, the intensity of competition and government subsidies have the highest impact on manufacturers'' profits.