基于社会网络分析的事件学术发展研究——以2000-2012年《Event Management》载文统计为例

旨在与戴光全和保继刚(2003)进行对话,该文已发表近10年,而这10年间事件研究成为发展迅速的新兴研究领域,研究内容、研究主体以及研究趋势亦发生了很大变化。以2000—2012年《Event management》发表的43卷共273篇文献作为样本,运用文献计量分析、共词分析、社会网络分析等定量方法,对文献特征及主题内容进行统计分析和梳理。研究发现:事件学术研究成果主要集中在经济发达、事件起步早发展快的国家;研究涉及的学科相互交叉渗透,且高度分化延伸;学科研究的核心点和热点一致,集中在事件旅游、事件管理、事件影响、事件参与等方面;事件研究主体内容包含事件旅游及影响研究、事件本身原真性和参与度研究、事件管理研究。研究还表明事件研究作为一种新兴研究领域,打破了原来比较单纯的学科关系,其未来将融合不同学科的范式,形成相互交叉、兼容、渗透的研究模式。本文的研究结论与戴光全和保继刚提出的事件研究内容主要集中在传播媒介、大众文化、公共关系和休闲旅游等4个学科领域,内容涉及事件管理研究、事件供求关系研究和事件影响研究存有一些差异,尤其对事件旅游和事件参与的关注度逐渐提高;同时本文结论与Getz(2008)提出的事件三类研究话语体系观点吻合,分别对应事件旅游体系、经典话语体系和事件管理体系。

An Analysis of the Development of Event Academic Research Based on Social Network Analysis——A Case Study of〈Event Management〉in the years of 2000-2012

This paper tries to make a theoretical dialogue with Guangquan Dai and Jigang Bao（2003）. As an emerging field, the subject, contents and trend of event academic research have made a difference over 10 years. This research makes statistical analysis, co-word analysis and social network analysis of the authors and the research contents of the articles from 273 issues of 〈E- vent management〉 in the years from 2000 to 2012,and finds that：（1） Most of the achievements are from economically-developed and event-booming countries and cover theories of many subjects. （2） Research hotspots fit welt with core points, including event tourism, event management, event impact and event participation. , which differs from Communication ＆.Media, Mass Culture, Public Relation and Recreation ＆Tourism put forward by G-uangquan Dai and Jigang Bao. （3） Main research contents contain e vent tourism and impact analysis, event authenticity and participation analysis and event management analysis, which are in ac cordance with three discourses of event： Event Tourism, Classic Discourse and Event Management proposed by G-etz （2008）. This research reveals that event academic research has broken out pure subject relations and will integrate different paradigm disciplines to form a crossing, compatible and penetrative mode in the future.