|
|||||
|
|
Consumer motives for buying regional products: the REGIOSCALE |
|
| Authors: | Waehning Nadine Filieri Raffaele |
| Abstract: | Marketing Letters - Consumers are increasingly turning towards regional products (RP). The Consumer Ethnocentric Scale (CETSCALE) has been widely used to examine consumer motives for buying... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |