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Virtual currencies: different schemes and research opportunities |
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| Authors: | Scheidegger Gianluca Raghubir Priya |
| Institution: | 1.Institute of Retail Management, University of St. Gallen, St. Gallen, Switzerland ;2.Leonard N. Stern School of Business, New York University, New York City, NY, USA ; |
| Abstract: | Marketing Letters - The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention... |
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