| 略论企业间基本品牌关系与战略决策模式 |
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| 引用本文： | 于培民,唐建生. 略论企业间基本品牌关系与战略决策模式[J]. 现代财经, 2007, 27(6): 33-35 |
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| 作者姓名： | 于培民 唐建生 |
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| 作者单位： | [1]天津财经大学商学院,天津300222 [2]天津大学管理学院,天津300072 |
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| 摘 要： | 从战略管理的角度,全面分析企业间品牌竞争的外部环境和企业间的相互关系,并提出企业品牌战略管理的基本框架和基本决策模式,可使企业的品牌战略成为一个完整的体系。
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| 关 键 词： | 品牌战略 决策 外部竞争环境 体系 模型 |
| 文章编号： | 1005-1007（2007）06-0033-03 |
| 收稿时间： | 2006-11-14 |
| 修稿时间： | 2006-11-14 |
On the Basic Brand Relations Among Enterprises and Strategic Decision-making Mode |
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| Yu Peimin,Tang Jiansheng. On the Basic Brand Relations Among Enterprises and Strategic Decision-making Mode[J]. Modern Finance and Economics(Journal of Tianjin University of Finance and Economics), 2007, 27(6): 33-35 |
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| Authors: | Yu Peimin Tang Jiansheng |
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| Abstract: | From the angle of strategy management, a comprehensive analysis of brand competition between enterprises in the external environment and enterprises of mutual relations and the enterprise brand management strategy and the basic framework of the basic decision - making mode. The brand strategy of enterprises will become a complete system. |
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| Keywords: | Brand Strategy Decision - making External Competition Environment System Model |
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