基于层级结构的企业国外进入方式研究

国外进入方式决策是企业国际化战略的关键,企业的进入方式关系到能否取得海外经营的成功,决定着企业国际化战略的命运.文章基于层级,将一个复杂的决策分解,构建进入方式的层级结构模型,而且,在此基础上提出一些可运用的方式组合,如无关的方式组合、分割的方式组合和补充的方式组合.

Study on Foreign Entry Mode of Enterprises Based on Hierarchical Structure

Foreign entry mode decision is crucial in the internationalization strategy.However,to make such a decision is not simple.Top management of some enterprises want to adopt internationalization strategy,but they don't know how to do it.Decomposing a complex decision into a hierarchical structure,the decision process becomes a more manageable one.Therefore,this paper is based on hierarchical structure.It forms a hierarchical model of foreign entry modes.Also,it presents some mode combinations such as unrelated...