Demographic Ring Study Reports with GIS Technology

Market analysis that is performed in support of commercial real estate decisions has long included demographic ring study reports. Recent advancements in Geographic Information Systems (GIS) technology has spilled over to ring-study reporting. Contemporary ring studies have detailed breakdowns of populations by subgroup, include expenditure projections by product category, and are available for purchase for use on desktop computers at under $300. Two ring-study products are contrasted here: Site Reporter from CACI and CensusCD+Maps from GeoLytics.