| 奖励旅游生命周期模型的构建 |
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| 引用本文： | 刘少湃,蓝星. 奖励旅游生命周期模型的构建[J]. 商业研究, 2007, 13(11): 155-159 |
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| 作者姓名： | 刘少湃 蓝星 |
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| 作者单位： | 上海对外贸易学院,商务外语学院,上海,201620 |
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| 摘 要： | 根据奖励旅游等相关概念的内涵、特征,采用赫兹伯格双因素理论,并基于供求关系规律,构建奖励旅游生命周期模型,认定激励因素的动态变化是奖励旅游生命周期演进的内在驱动力,以此提出我国奖励旅游相应的发展对策。运用这一理论框架研究奖励旅游业与奖励旅游产品的特点及演变规律,可以使一些问题简化、明晰并得以解决。
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| 关 键 词： | 奖励旅游 双因素理论 生命周期模型 会展 |
| 文章编号： | 1001-148X（2007）11-0155-04 |
| 收稿时间： | 2007-06-15 |
| 修稿时间： | 2007-06-15 |
The Model of Incentive Travel Life Cycle |
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| LIU Shao-pai,LAN Xing. The Model of Incentive Travel Life Cycle[J]. Commercial Research, 2007, 13(11): 155-159 |
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| Authors: | LIU Shao-pai LAN Xing |
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| Affiliation: | Business Foreign Languages, Shanghai Insthute of Foreign Trade, Shanghai 201620, China |
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| Abstract: | The paper clarifies the concept and characteristics of incentive travel.Based on Herherg's motivation theory and supply-demand relationship,it initiates the model of incentive travel life cycle.The dynamic changes of incentive factors constitutes the inner drive of its life cycle.The application of this model helps to simplify or solve some problems in the development of the relevant industry. |
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| Keywords: | incentive travel two factors theory life cycle model convention and exhibition |
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