| 广告创意与生活世界 |
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| 引用本文： | 张莉丽. 广告创意与生活世界[J]. 边疆经济与文化, 2011, 0(12): 163-164 |
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| 作者姓名： | 张莉丽 |
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| 作者单位： | 苏州经贸职业技术学院,江苏苏州,215009 |
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| 摘 要： | 广告创意源于生活,体现生活,服务生活。回归生活世界是广告创意的根本精神,也是它的普遍趋向。消费者的情感是人的生活世界的内在表征,也是广告创意成功与否的关键所在。关注消费者情感因素应是广告创意的题中之义。
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| 关 键 词： | 广告创意 生活世界 消费者情感 |
Creative Advertising and Life World |
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| Zhang Li-li. Creative Advertising and Life World[J]. The Border Economy and Culture, 2011, 0(12): 163-164 |
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| Authors: | Zhang Li-li |
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| Affiliation: | (Suzhou institute of trade and commerce,Suzhou 215009,Jiangsu,China) |
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| Abstract: | Creative advertising is from life,reflects life and services life.Return to the world of life is the essential spirit of the creative advertising and is the general trend too.Consumer is one of the emotional life of the internal representation of the world.Advertising creative is the key to success.Concern about the emotional factors should be consumer advertising creative questions of righteousness. |
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| Keywords: | Creative advertising Life world Consumer emotional |
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