企业营销合作伙伴选择的误区分析

选择合适的合作伙伴是开展合作营销的关键。对此，很多企业很谨慎，但是在实际操作中依然会走入某些选择误区，使合作伙伴的选择不能实现有效性和最优化，这给企业以后的合作带来很大的隐患。研究这些选择误区，从而采取有效措施，避免其给企业带来巨大损失，意义重大。

The Analysis of Misunderstandings in the Selection of Corporate Marketing Partner

To make an appropriate selection of marketing partners is a key of marketing cooperation. In this sense, many enterprises, being cautious as they are, harbor some misunderstanding in the practical selection, which results in ineffectual and impotent selections, a hidden trouble for further cooperation. The study of these misunderstandings, meaningful, so to speak, can spark effective measures to prevent hefty economic losses.