| 高职汽车商务管理类课程教学改革研究——以汽车售后服务管理课程为例 |
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| 引用本文： | 徐东. 高职汽车商务管理类课程教学改革研究——以汽车售后服务管理课程为例[J]. 无锡商业职业技术学院学报, 2014, 0(3): 64-67 |
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| 作者姓名： | 徐东 |
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| 作者单位： | 无锡商业职业技术学院汽车技术学院,江苏无锡214153 |
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| 基金项目： | 中国高等职业技术教育研究会课题（GZYLX1213307） |
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| 摘 要： | 以汽车售后服务管理课程为例,对高职汽车技术服务与营销专业商务管理类课程进行基于工作过程的教学改革研究与实践。通过对汽车售后服务管理典型工作任务和岗位职业能力的分析,进行学习情境划分,并对课程教学方法和教学实施的具体措施进行探讨。
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| 关 键 词： | 汽车技术服务与营销 商务管理类 工作过程 教学改革 |
On Teaching Reform of Automobile Business Management Courses |
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| XU Dong. On Teaching Reform of Automobile Business Management Courses[J]. Journal of Vocational Institute of Commercial Technology, 2014, 0(3): 64-67 |
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| Authors: | XU Dong |
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| Affiliation: | XU Dong (School of Automotive Technology, Wuxi Institute of Commerce, Wuxi 214153, China) |
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| Abstract: | Taking Auto After-Sales Service Management Course for example, this paper studies teaching reform and practice of automobile business management courses based on working process. Based on analysis of typical working tasks and professional competence of auto after-sales service management, the article divides learning situations into different parts and discusses teaching methods and specific teaching measures in practice. |
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| Keywords: | automotive technical service and marketing business management working process teaching reform |
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