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企业承担社会责任的动因及实现条件
引用本文:辛晴, 綦建红,.企业承担社会责任的动因及实现条件[J].华东经济管理,2008,22(11).
作者姓名:辛晴  綦建红  
作者单位:山东财政学院,山东,济南,250014;山东大学,经济学院,山东,济南,250100
摘    要:企业承担社会责任,需要内部经济动力和外部利益相关者压力的共同作用。尽管现有研究已经证明,承担社会责任对于企业来说,有可能提高财务绩效,改善利益相关者管理,但是这种认识在我国企业界并不普遍。究其原因,缺乏将外部压力转化为内部动力的条件是造成我国企业社会责任缺失的首要因素。要实现这种转变,一要提供重复博弈的社会环境,二要解决社会责任信息不对称问题,三要建立有效的惩罚和约束机制。

关 键 词:企业社会责任  动因  实现条件

The Initiative and Conditions for the Realization of Corporate Social Responsibility
XIN Qing; QI Jian-hong.The Initiative and Conditions for the Realization of Corporate Social Responsibility[J].East China Economic Management,2008,22(11).
Authors:XIN Qing; QI Jian-hong
Institution:1.Shandong University of Finance; Jinan 250014; China; 2.School of Economics; Shandong University; Jinan 250100; China
Abstract:The realization of corporate social responsibility(CSR) is the result of both inner economic initiatives and external pressure from various stakeholders.Although it is proved by existing studies that CSR possibly helps to improve financial performance and ameliorate stakeholder management,the idea has not been widely accepted by China s enterprises.The reason lies in the lack of mechanism to transform the external pressure to inner economic initiatives.Three conditions,namely providing social context for re...
Keywords:social corporate responsibility  initiative  conditions of realization  
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