基于社会认知理论的虚拟社区信息共享影响因素分析

目前,我国各种类型的虚拟社区、社区成员间信息共享存在的问题主要体现在虚拟社区监管制度很难规范,虚拟社区成员参与不足及交流方式不规范,虚拟社区成员间缺乏信任等方面。影响虚拟社区中信息流动和信息共享的三个因素:自我能力感、结果预期和信任。在虚拟社区中,应提高社区成员信息共享的自我能力感,增强社区成员信息共享者的自豪感和满足感,加强对虚拟社区信息的共享者的激励,从而更好地促进虚拟社区信息流动和信息共享。

Influencing Factor Analysis of Virtual Community Information Sharing Based on the Social Cognitive Theory

There are problems for various virtual communities in China and information sharing among the community members as it is hard to build a supervision system for virtual communities and the participation of community members are not enough with casual ways of communication and a lack of trust between them. Three factors influencing the information flow and sharing in a virtual community are sense of self-competence, result anticipation and trust. Virtual communities should motivate information sharers by raising their sense of self-competence in sharing information and enhance the sense of pride and satisfaction in a way that facilitate information flow and sharing in virtual communities.