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浅析红都服装店经营特点
引用本文:任邯丽. 浅析红都服装店经营特点[J]. 商业经济(哈尔滨), 2007, 0(6): 64-66
作者姓名:任邯丽
作者单位:北京服装学院,北京,100029
摘    要:随着中华民族的崛起和中国整个纺织服装业的振兴,一大批品牌正从区域性向全国范围发展,红都作为主端市场的代表品牌,以精致细作、高贵雅致、卓而不群而著称。特色CI系统为企业树立了统一形象,红都品牌的特色之一是个性化设计及包装。其强强合作的发展模式,最大限度地推动了企业提升其国际化水平,为开拓国际市场做好了积累。

关 键 词:特色CI系统  个性设计  强强合作  企业文化
文章编号:1009-6043(2007)06-0064-03
收稿时间:2007-04-09
修稿时间:2007-04-09

A Primary Analysis on Operating Characteristics of Hongdu Fashion
REN-Hanli. A Primary Analysis on Operating Characteristics of Hongdu Fashion[J]. Business Economy, 2007, 0(6): 64-66
Authors:REN-Hanli
Abstract:With China's Development and revitalization of Chinese textile and clothing industry,large quantities of brands are develop- ing from regional to countrywide.Hongdu,as a leading brand in main market,is famous for its fine-drawn work,noble and elegant style and larruping design.Special CI system builds a uniform image for Hongdu,characterized with its design and packaging.The developing model of win-win cooperation ultimately promotes its development,enhances its international standard and makes a preparation for ex- ploiting international market.
Keywords:special CI system  individuation design  win-win cooperation  corporate culture
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