珠江三角洲地区标志性形象空间配置研究

影响城市标志性形象空间配置的因子包括生态背景值、地域特色性、形象元素组合性、节点及节点等级性、区位指向性等.珠江三角洲地区标志性形象空间配置存在较多问题,如空间分布极不均衡,现代标志性建筑较多而缺少岭南地域特色,可营销的标志性少等.鉴于该区域标志性形象空间配置现状,在综合分析各影响因素的基础上,提出深挖岭南地域特色,系统开发标志性题材,配置多级、多层次的标志性形象,有计划建设标志性景观形象识别系统等对策,认为在标志性形象管理上应规划先行,实施政府主导的整合营销战略,把标志性形象作为一个城市的公共产品来经营管理.

The study on the spatial configuration of symbolic image in the Pearl River Delta Region

Factors that show impact on the spatial configuration of urban symbolic image include the value of ecological background,the regional feature,the combination of image elements,the node and the grades of node,the nature of location pointing etc.There are many problems about the spatial configuration of symbolic image in Pearl River Delta Area,such as unbalance between spatial configurations,more of modern symbolic architectures,scarce of Lingnan feature,lack of landmark being marketed.This paper suggests digging out deeply Lingnan feature,developing systematically symbolic themes,deploying multi-level and multi-hierarchy symbolic image,and constructing the identity system for symbolic image.On the management of symbolic image,this paper points out that planning is the primary step,and the strategy of comprehensive marketing oriented on the government should be conducted.That is,symbolic image should be managed as an urban public product.