农村经纪人本地化发展:一个理论分析框架

农村经纪人作为农户的代理人活跃在市场上,为拓展农产品销售渠道,连接农户与市场起到了重要作用.由于农户和农村经纪人之间存在着明显的委托代理关系,所以形成一套有效的激励机制是必要的.文章以市场一声誉模型理论为基础,构建了一个理论分析框架,通过研究分析发现农户应以隐性激励机制为主,并且为了保障隐性激励机制能发挥最大效用,应注重农村经纪人本地化发展.

The Village Manager Develops in Localization Based on a Analysis Frame of Economic Theory

The village manager enlivens as peasant household's agent in the market for developing the agricultural product sale channel,connecting the small market and the big market,who plays the vital role.Because between the peasant household and the village manager exists the obvious request agent relates,therefore one set of effective drives mechanisms is necessary. This article take the market-prestige model theory as the foundation,and one analysis frame is constructed.It is suggested that the peasant household...